Case Study
About company
The leading cosmetics store in Latin America, 40 years on the market
Website traffic
>80K unique users per month
Problem
Low purchase conversion for perfumes in the desktop version of the website.
Solution
We added the product recommendations quiz to the desktop version of the category pages to offer targeted purchase suggestions, and displayed the widget to a portion of the traffic. Within a few days, there was an increase in the number of baskets created.