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Case Study
About company
Electronics store, more than 65,000 products in stock
Website traffic
>1m unique users per month
Low revenue in the laptops category compared to other products
Choosing a new laptop can be difficult, but we believed that by simplifying the process and asking the right questions, we would be able to improve conversion.
The Product Recommendations widget was added to the catalog pages and we ran an A/B test in which 50% of users had the opportunity to use the widget.
The number of
created baskets
The number of
completed orders
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