RCMX // Case study: The leader of the perfumery and cosmetics industry

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Case Study

About company

The leader of the perfumery and cosmetics industry, 25 years in the market

Countries

Website traffic

>1m unique users per month

Problem

Low purchase conversion in the perfume category.

Solution

A short series of targeted questions was added to the catalog pages. This included questions such as who the perfume is for, what is the mood or season the customer wants to capture, and so on. Following the answers, the visitor received targeted recommended perfume products that fit their criteria.

A short series of targeted questions was added to the catalog pages. This included questions such as who the perfume is for, what is the mood or season the customer wants to capture, and so on.

After the implementation of the widget, the conversion from a visitor to an order on the site increased, as users began to find the products they were looking for. We try not to do anything without testing, in this matter we found ourselves on the same side with the Sellesta team.

The analysis of the choice of users by category also brought a non-obvious benefit to the business, we received additional information in which categories there is more demand and thanks to this we expanded our assortment, and also changed the order of filters in the catalog output, which helped us to get into the sale additionally.

José H.

CEO of the company

Result

+12%

The number of

created baskets

+10%

The number of

completed orders

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